About Us

Family-owned and operated, Due West Tire Co. is proud to provide Coaldale and the surrounding area with quality tire services and exceptional customer service.

Having each spent years working in the trucking industry as long-haul truck drivers and owners of small trucking businesses, brother-in-laws Ben Neufeld and Peter Berg searched for an opportunity that would allow them to continue working in an industry they loved without having to spend long periods of time away from their families. When the opportunity presented itself, Ben and Peter, along with their wives, Suzanna and Lisa, decided to start their own local tire business – Due West Tire Co.

With ample experience dealing with tire shops in their years working in the industry, as well as having worked on their own tires for over 10 years, Peter and Ben know first-hand the importance of providing honest and reliable tire services. That’s why, at Due West Tire Co., we have made it our mission to deliver only the highest quality tire services at fair prices and vow to treat every customer with the best service possible, whether it be your first visit or your tenth.

Our Community

As an independent family-owned and locally operated business, we deeply value the importance of community. That’s why we actively look for ways to give back to our local community whenever possible. Due West Tire Co. are proud donors and sponsors of local organizations including Coaldale Minor Hockey, Coaldale Copperheads Junior Hockey Team, the Coaldale Senior Centre, and the Community Safety Net.